CAPABILITIES
Brand identity
Art direction
Naming
Campaign
Editorial
Product
ABOUT ME
Hello. My name is Renato Guidolin, an Art Director and Graphic Designer based in São Paulo, with a career built through experience in design studios and agencies, where I developed a strong foundation in strategy and art direction.
This journey led me to build my own projects, where I founded a clothing brand with international reach — a true creative laboratory that broadened my perspective and allowed me to explore design through a multidisciplinary approach, working across graphic design, product design, and creative direction.
Today, my focus is on developing branding projects and visual identities for selected market niches. My work transforms strategy into clear and effective graphic solutions, creating consistent identities that go beyond the obvious, communicate with precision, and stand out in competitive environments.
I believe design is a powerful tool for positioning and value creation, capable of translating purpose into a relevant and enduring visual language.









